Shipping early 2027 · Priority reservations open

Stay in the room.Side handles the follow-through.

Side is the physical form of your personal AI agent: a 6 mm magnetic e-ink device that understands your priorities, completes tasks and carries work forward like a trusted chief of staff.

A fully refundable $5 reservation secures priority access when pre-orders open.

A separate 6 mm Side e-ink module magnetically attached to a dimensionally accurate iPhone 17 Pro6 mm magnetic e-ink module
Permission firstReview before actionMinimal retentionNo attention economy

Your AI agent, made physical

A personal chief of staff you can hold in your hand.

01

Knows what matters

Side turns the priorities, commitments and context you choose into a focused working brief that stays with you throughout the day.

02

Completes real tasks

Your personal AI agent drafts, coordinates, researches, plans and follows through while consequential actions remain under your control.

03

Works like a chief of staff

Side keeps open loops moving, brings decisions back at the right time and makes every next step clear.

Boundaries by design

Useful assistance should still feel like your decision.

Visible permission

Capture begins only through a deliberate, obvious choice and should be used only where recording is appropriate and permitted.

No hidden execution

Important communications and commitments stay in a confirmation queue until you approve, change or decline them.

Less retained, not more

Side is intended to keep only useful context, provide clear deletion controls and avoid behavioral advertising profiles.

Priority reservation

Reserve your place for early 2027.

A refundable $5 reservation secures your place in the first wave and gives you priority access when pre-orders open.